Marketing/PR

Since 1986, JCOM and Joyce Communications have served as leaders in film, entertainment, high tech, consumer goods, new media including Internet, electronic commerce, wireless, online services and emerging technologies. Our awards include:

  • Time/Life citation for direct response
  • AAAI Golden Circle advertising award
  • Telly award for public service television campaigns

....and more than 20 ACPRA awards for college audience promotional marketing.

We offer full service marketing and public relations programs in the areas of:


  • Product and company launches
  • Beta and community trial
  • Press -regional & national
  • Ecommerce initiatives
  • Trade show Exhibit
  • CEO media counsel
  • Start-ups PR/Marketing Strategy
  • Press Kits, Sales Kits, collateral
  • Crisis PR/Marketing Co-op Marketing


In the new economy, corporate partnerships and alliances are crucial. A key way to expand the budget for both corporate and non-profit associations is to do co-op marketing. JCOM has a strong record of establishing corporate alliances and developing marketing partnership programs. Contact Joyce at 310-822-3119 or joycecom@aol.com.

Alliances include:

NTT, Intel, Yahoo, AOL, Hitachi, PBS, MCI, AT&T, IBM, Sony, France Telecom, Philips, Motorola and more.

THE TEN COMMANDMENTS OF CO-OP MARKETING

Co-op marketing extends your reach, your budget, your personnel and your return. JCOM has organized more than 90 co-op marketing programs for Clairol, Sheraton, Pacbell, AT&T, State of Hawaii, State of Alaska, ITT, Levis, Philips and more.

  1. Plan must precede the money
  2. Originating partner must create vision
  3. Be flexible, the plan you start with will change -guaranteed!
  4. Be sure to work with the best catalyst/agent/consultant
  5. Ambitious programs succeed, cautious programs fail.
  6. Design campaigns to get a multiplier effect for PR, direct response and community involvement.
  7. Program value increases with clear targets.
  8. The more impossible the goal, the more likely it is to be achieved.
  9. The originating partner must stay involved.
  10. Only a few brave leaders will succeed.

GO FOR IT!!!